Why visual design is important

Why is the first impression important?

The user will have time to form an opinion about the site in as little as 17 ms at least the latest research by Google. However, this number does not apply to the key elements of the page, so let’s stop at 50 ms. The main conclusions of this study are as follows.

Websites with low visual complexity and high prototyping were perceived as very attractive.

Summarising our today’s article.
UX and UI design play a very important role here.
The graphics of our website should be simple and easy to use. In accordance with established standards, for instance the shopping cart in the store should be in the upper right corner.
If you use modern, unconventional templates, you have less chance of being liked by others.
Eye tracking and key elements, for instance.
And yet why is the first impression so important? It takes only 2.6 seconds for the user’s eye to define the key area of a website, whether to stay or go.
The researchers tracked the eye movement of the subjects while browsing the Internet eye tracking. The tracking data was then analyzed to determine how long it took for observers to focus on specific areas of the for instance page
menus, logos, pictures, social media icons, etc. Before moving to another section. It turned out that the better the first impression, the longer participants stayed on the site.
The sections that attracted the most attention were as follows:
– Logo.

Main navigation menu

Users spent approximately 6.48 seconds of attention in this area before continuing:
 Main navigation menu.Moreover ,the subjects spent an average of 6.44 seconds browsing the menu:

Search box where users spent just over 6 seconds.
Main page image that grabbed users’ attention for an average of 5.94 seconds.
Text content – 5.59 seconds.
Footer – 5.25 seconds.
94% first impressions related to design.
British researchers analysed how various graphic factors and website content influence visitor trust. Research has clearly shown that the appearance of the website is the main driving force that creates the first impression. Of all the responses received from test participants, 94% were about design (complex, oversaturated layout :

Bad navigation.Annoying design, in particular: disgusting colour combinations, pop-ups, small font, too much text, not all users like reading long annotations on the pages , prefer books or guides, for instance.

A small percentage of users (6%) commented on the actual content of the site. The visual appeal and good navigation of the website certainly had the greatest impact on the first impression. At the same time, bad navigation design caused rejection and distrust the fastest: many of the participants in the experiment failed to navigate through the home page.
Similar results were obtained by experts from one University of England.Half of the users estimated the accuracy of the information posted on the site based on its overall visual design, including layout, graphics, font size and colour scheme.